PAD.ai documentation

PAD is an AI-native lifecycle marketing platform. You connect any SaaS via the SDK, define campaigns, and let the agents do the work — surface opportunities, write copy, pick winners.

Start here

• Quickstart → Send your first event in 5 minutes.
• JavaScript SDK → identify, track, setConsent, send.
• Campaigns → Event-triggered journeys.
• MCP server → Operate PAD from Claude Code, Cursor, ChatGPT. 17 tools, one-line install.

Core ideas

• Profile — a person in a workspace, identified by your externalId.
• Event — a behavioral signal you tracked.
• Campaign — a sequence of steps triggered when a matching event arrives.
• Template — React Email component referenced by slug.
• Agent — autonomous AI worker. Eight ship in Phase 3.